Posted in A Day in the Life, Counting Blessings, Cozy Cat Press, Destinee Faith Miller Mystery, Family, Friends of Mine, Lane is Writing, Marketing the BOok

YOU Light Up My Life


Thank you for making my dream come true.  Without you, I wouldn't have needed to sign any books!
Thank you for making my dream come true. Without you, I wouldn’t have needed to sign any books!

Today was a dream come true, and I owe that entirely to the kindness and love of friends and family.  I walked in to Barnes & Noble and set up my table with 25 books, and I left with no books.  22 had sold, and 3 were going on an end-cap to sell later.  My wonderful, wonderful People had come in and made me look like I was a New York Times Best Selling Author.  By the time I was packing up to leave, my table was gloriously bare.

YOU, friends and family, made this event a success, and I don’t know how to thank you all other than to just keep telling everyone how amazing you are.

The tiaras were a big hit, and I was pretty excited when the book sellers wanted to wear them, too.  I think everyone could use a little sparkle.  B even wore one for a split second, but refused to be photographed.

I think the biggest hit for me was the official B&N poster with my big face on it.  As soon as the event was over, I walked right next door to the Michael’s there and headed back to the framing section.  In two weeks, I’ll have an official B&N poster with my big face on it to hang somewhere in my house.  Where, I have no idea.  I can’t very well hang it over the fireplace.  I have to at least pretend to have some modesty and humility about me.

Next week is the Boston Book Festival, then the book signing at my alma mater, the University of Texas at Arlington, and then I’ll be going on blog tours.  I’ve been prepping interviews and guest posts for those, and I hope you’re going to enjoy reading what I’ve had to say.  I’m trying to make sure there is something new for you to read at every stop, and making sure you haven’t read it here first.  That’s not easy!  I always want to share it with you first.

Once all that is done, it’s nose to the grindstone to finish MISS MAYHEM, and then I need to get to work on Destinee’s final book in the series.  I’ve already decided she’s going to have some competition from Texas in book 3.  I’ll keep you posted.  Meanwhile…

Official B&N sign with my big face on it. Thank you, Linda, for taking these photos.
Official B&N sign with my big face on it.
Thank you, Linda, for taking these photos.

 

 

Posted in Cozy Cat Press, Destinee Faith Miller Mystery, Marketing the BOok

Plastic Royals


Tomorrow is the big Barnes & Noble book signing event.  I have called and confirmed (because I was having nightmares that I had made the whole thing up, and had arrived for the event, only to be told no such thing existed–having to turn around and tell my friends and family that I had imagined the whole thing.), have all my goodies and table decor ready to go, and am about as excited and nervous as I could possibly be.  It’s weird having a dream come true.

I’ve spent a lot of time in bookstores, y’all.  I’ve spent a lot of time in libraries.  I’ve spent a lot of time wishing, and wanting, and trying, and–wow.  Tomorrow, I get to be the person I have always wanted to be.  I get to be the author, sitting behind the table, signing the books.

Of course, because it’s me, I am thinking, “Well, it couldn’t be that big a deal if they’ll let you do it,” and that rains on my parade a little bit, but even if it isn’t a big deal, I’m still getting to do it–so there, nasty voice in my head.  I’m still getting to do something I’ve always wanted to do.

I’ll be there with my books, my bookmarks, my tiaras, and my sash, Sharpie in hand. And I don’t care how hard it rains (it’s supposed to rain), and I don’t care if I’m the only one who shows up.  I am going to have a great time, and enjoy every second of that hour.

Three of the variety of mini-tiaras I have for give aways at the B&N book signing.  I may or may not have ended up with many, many more on my head at one point.
Three of the variety of mini-tiaras I have for giveaways at the B&N book signing. I may or may not have ended up with many, many more on my head at one point.

 

 

Posted in books, Cozy Cat Press, Destinee Faith Miller Mystery, Marketing the BOok, writing

Please Sign my Book


I am adding new dates to the TIARA TROUBLE book signing tour.

Mark your calendars for Saturday, October 12, when I will be at the Lewisville, TX Barnes & Noble from 1–2pm.  BARNES & NOBLE, y’all!  That’s like a real bookstore and stuff!

I just got official word back on it yesterday, but I spent most of last night daydreaming about what I would wear, how I would do my hair, wondering if I should try to match my outfit to my book cover, or just go all black so that the book cover stood out against me when photographed.  I don’t want to clash with my book!  But I don’t want to look like a ninja either.  Destinee isn’t an all black kind of character, and since I am her envoy to the real world, I need to represent her style as best I can.

I finally decided on wearing a sweater that picks up the color Destinee is wearing on the book cover and black trousers.  So, when photographed, the light background of the cover will pop against me, but will still tie together nicely.  I haven’t decided on my hair, or my shoes, yet.

Leslieann knows me well enough that her first email this morning was to ask me what I planned to wear to the B&N event.  Ha!

I am especially excited for this one because a B&N signing is a hard get for a new author out of a small press.  Most small presses use Print on Demand publishing, rather than offset publishing.  With offset printing, a camera ready copy of the manuscript is printed from plates.  Offset, or Traditional Printing happens in bulk for a much lower cost, and allows presses to make better sales deals with buyers.

Say you are an author on Biggest Publishing House Ever’s list.  When you sell YOUR NOVEL, they will use marketing tools to determine how many of your books they should print, and will do it all at once with offset printing.  Then, they sell those books to bookstores in batches.  Maybe Your Local Bookstore buys 20 of them.

If the book sells well, Your Local Bookstore will keep ordering more to put on the shelves.  If the book does not perform, Your Local Bookstore may do a couple of things.  1.  They might put your book on sale and hope the new, lower price makes it move.  2.  Send it back to the vendor who sold it to them for a credit.

If you are an author with Independent Press House, when you sell YOUR NOVEL, it will likely be printed on demand.  Instead of plates being made, etc, etc, a digital copy goes to the press, and they print each book as it is ordered.  It is a much more expensive way to publish, and that cost is passed along to the buyer.

YOUR NOVEL will be available to everyone on every major retailer’s website, but might not make it into a store because a) A small press is less likely to work with a distributor whose job it is to talk national chains into carrying your books in stores, b) a store is less likely to purchase a POD because they cost more AND they are non-returnable.

Whereas books they buy from offset presses can be returned for credit if they don’t move, POD books cannot.  Your Local Bookstore is just stuck with your books if they can’t sell them.

When bookstores do a signing, they need to sell about 30 books in order to offset the cost of the event.  If your book is a POD, the risk on an unknown author is not worth the work of setting up the event.

That’s not to say a bookstore won’t let you come in and do an event if your book is POD, it just means that your sales pitch when asking to hold or be part of an event needs to be that much better.

Some bookstores are sensitive to the plight of the indie press, and they hold semi-annual events allowing a certain number of authors to come in and do signings.  With the larger group, the cost of holding/promoting the event does not really change, but the likelihood of selling 30 books increases.  That doesn’t mean they will order 30 of your books, but it does mean that whatever of yours they have on hand, you’ll be there to sign.  And, in these events, bookstores will often let you bring your own books in to sell on consignment.

The better prepared you are to pitch your novel, the likelier you are to be invited to do an event.

Tomorrow, I’ll tell you what to do to get prepared.  Maybe I’ll know what I’m doing with my hair by then.