I have written a lot of press releases in my time. They take about 30 minutes tops, but can have a great, lasting effect for your new release.
Think of your press release as a birth announcement. It needs to be short and sweet, letting the reader know what kind of baby you had, how much it weighed, how long it was, what you named it, where it was born… You get the idea. It should be one page, unless you’re introducing Pottermore, and then you can do whatever you like.
Following is a sample based on my own press release.
Beside your contact info, include a picture of you, or your publishing house logo. Then, be sure you have the following:
- The announcement. What do you want released to the press? If you are self-published, skip the bit about the publishing house, but if you are releasing your own announcement for your publishing house, be sure to include it.
- City, State, and Date. This is important for helping pressrooms decide whether or not your release is newsworthy to them.
- Your book blurb.
- Your book info–where can people find it? How long is it? What is the ISBN?
- Your author info. This is the place to shine. If someone isn’t interested in your book blurb, they might be interested in you. Sell yourself as much as the book. What makes you unique? Why are you the best person to write about your subject?
- Your publishing house info. Give your publisher credit. Again, this is a sales tool. If someone doesn’t know much about your book, or you, maybe they recognize the publisher and give you a shot based on their reputation.
- Somewhere in there, put a picture of your book cover.
That’s it. You can do that! You do not need to pay someone to do that for you.
Next week, I’ll tell you how to send it out. You don’t really need anyone to do that for you either, though it does take some time. But you’re a writer! The next time you are procrastinating over writing a scene, you can send out press releases 😉 That’ll buy you some good time.
So it’s not an interview today, but a whole slew of authors to get to know. My new friend and fellow author under the Cozy Cat Press umbrella, Blanche Day Manos, did all us kittens a solid by putting together a listing of our blogs and book links on her own truly delightful blog. Since she did all the heavy lifting, I am simply stealing her work and pasting it below for you. Check out these cats. Cats are cool.
First, there is the editor and publisher of Cozy Cat Press, Patricia Rockwell. Patricia authors the Essie Cobb senior sleuth series and Pamela Barnes acoustic mysteries. Her website ispatriciarockwellauthor.com.
If you go to Lee Stansfield’s Facebook page, you will be met with a dazzling array of teacups, illustrating her Mr. T and The Traveling Teacup books. Her Facebook handle is Leslie Matthews Stansfield.
Writer Dreama Reed has a brand new website called djreedwrites.com. Check this out and meet Dreama.
And then there are the Poppy Cove mysteries of Barbara Jean Coast. This is actually a writing duo of two friends, Andrea Taylor and Heather Shkuratoff. Their book is Strangled By Silk. Barbara Jean also interviewed me a while back and was this writer thrilled!! Their blog site is: welcometopoppycove.wordpress.com.
Julie Seedorf has a beautiful website and blog and is author of Granny Hooks a Crook and Whachamacallit Thingamajig. Go to julieseedorf.com and you’ll see what I mean.
Nanci Rathbun’s latest book is Truth Kills. This talented writer’s interesting website is: nancirathbun.com. The eye-catching backdrop is a cityscape.
It would be hard to beat B. J. Gilbertson’s title or picture for his book, Deathbed and Breakfast. His website has atmosphere and to spare.
Another fellow Cozy Catter is Joyce Oroz. I have been privileged to be included in one of her interviews. Her website lists her latest book, Cuckoo Clock Caper.
Steve Kaminski writes the Dabbling Detective series, It Takes Two to Strangle and Don’t Cry Over Killed Milk. Visit his website at damonlassard.com.
Amy Beth Arkawy is radio host, author, and creativity coach. Imagine my excitement when she interviewed me on live radio! What a thrill. Amy authors the Eliza Gordon books, Dead Silent and Killing Time. You will find more fascinating facts on her website.
Lane Stone brings us mysteries set in the beautiful state of Georgia. Two of her books are Domestic Affairs and Current Affairs. For more about this talented author, go to herwebsite.
Timya Owen’s author page is on Facebook: Timya Owen. She is writing the Fernbridge Mysteries.
Marlo Hollinger has an eye-catching blog. Really neat and entertaining thoughts.
And then, of course, there’s the Darcy Campbell/Flora Tucker mother/daughter sleuth series written by co-authors Barbara Burgess and Blanche Day Manos (that would be me). Our latest is Grave Shift. My website and daily blog can be found at blanchedaymanos.com. (Oh! You’re on it!) The latch string is always out and I invite you to come back and visit tomorrow and the next day and the next… In fact, all of us Cozy Catters invite you to visit amazon.com and look up our books. We think you’ll be glad you did.